Paul Gorman is…

‘Sickened’: Designer Diana Crawshaw on Moschino’s lifting of her 1971 Mr Freedom design for its SS 22 resort collection

Jul 6th, 2021

//Left: ‘Waitress dress’ designed by Diana Crawshaw for Mr Freedom 1971. Right: Karen Elson models Moschino dress in the Italian luxury brand’s campaign for its SS22 resort collection//

Even by the cynical standards of today’s fashion industry, the lifting – down to the closest detail – of a particular early 1970s design for British pop art store Mr Freedom by Italian luxury brand Moschino is breathtaking.

‘UNBELIEVABLE’ was the take of a leading fashion journalist while an internationally renowned fashion designer told me they thought it was ‘Outrageous!’

‘I’m sickened,’ says Diana Crawshaw, who came up with the original of this and many other designs for Mr Freedom’s owners Trevor Myles and Tommy Roberts between 1970 and 1972. ‘It’s terrible that they’ve simply been able to take things I spent a lot of time and effort on realising.’

The new version of Crawshaw’s waitress dress is the centrepiece of the Moschino collection, which is the brainchild of creative director Jeremy Scott. As well as direct quotes of these individual pieces, Moschino’s campaign appears as a tribute to a particular phase of Mr Freedom’s brief life, when its second set of premises at 20 Kensington Church Street included the cartoonish restaurant Mr Feed’Em.

//Mr Feed’Em waitress in hamburger repeat print dress in the restaurant 1971. Photography: Tim Street Porter/Elizabeth Whiting & Associates//

//Left: Mr Freedom designer Jim O’Connor. Photography: Tim Street Porter/Elizabeth Whiting & Associates//

//Mr Feed’Em interior. Photography: Tim Street Porter/Elizabeth Whiting & Associates//

And so the new Moschino campaign is replete with repeat prints and references to fried eggs, dripping hamburgers, hot dogs and ice-cream, all Mr Freedom and Mr Feed’Em motifs, as you can see in the film Scott has released to coincide with the collection drop:

And Crawshaw isn’t alone. The use of colour contrasts in the Moschino garments and on accessories such as bags imitates those used by another Mr Freedom designer, Jim O’Connor, as you can see here from this jumpsuit design in the Victoria & Albert Museum’s collection:

//Jim O’Connor for Mr Freedom jumpsuit collar and lapel detail. Photo: Paul Gorman Collection//

//Biker jacket handbag Moschino SS22//

That there is a paucity of new ideas in mainstream fashion is not news though I can’t help wondering about the role of those operators of vintage collections who are regularly raided by fashion designers in return for payments and thus encourage this behaviour.

Diana Crawshaw started her career at the King’s Road branch of I Was Lord Kitchener’s Valet before moving on to make important contributions not just to Mr Freedom but also the legendary outlet Paradise Garage at 430 King’s Road.

Frederique Cifuentes takes photographs of Diana Crawshaw outside 430 King's Road. Diana Crawshaw was one of the team behind the shop's incarnation as Paradise Garage in 1971.

//Frederiques Cifuentes photographs Diana Crawshaw outside 430 King’s Road for the King’s Road Fashion & Music Trail, 2012.//

A charming and constantly creative person, Diana was a Royal College a graduate and is now in her 70s. I interviewed her for the King’s Road music and fashion trail I created for Kensington & Chelsea Council in 2012 and when last I bumped into her (inevitably in Worlds End Books) she snapped a photograph of me and sent a flattering portrait she drew from it.

Diana continues as an inveterate Chelsea-ite as a palmist for the enduring outlet Wilde Ones (though at the moment is giving phone consultations). You can book a reading with her through the Wilde Ones website.

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A matter of scale: New exhibition casts an intriguing and intimate light on Robyn Denny’s working practices

Oct 5th, 2019

//Maquette for Great Big Biggest Wide London, 1958. 5.6 x 61cm//

//Robyn Denny, 1961. Photo: Bernard Jacobson Gallery//

The late British abstract artist Robyn Denny is best known for his large-scale works, such as Great Big Biggest Wide London, the giant 1959 mural for menswear company Austin Reed’s Regent Street store.

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Relation of Aesthetic Choice to Life Activity (Function) of the Subject: Billy Apple’s act of appropriation from ARK 33

Jun 26th, 2018

//Relation of Aesthetic Choice to Life Activity (Function) of the Subject, Billy Apple, 1961-2. From Tate Britain//

I’m indebted to Tate Liverpool curator Darren Pih for the connection between a photograph which appeared in ARK 33 – the edition of the Royal College Of Art magazine which was the subject of my last post – and a contemporaneous work by the artist Billy Apple.

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‘A somewhat oblique exposée of the Young Ones’: How Ark 33 hit the moment in the turbo-charging of 60s youth culture

Jun 20th, 2018

//Wild youth: Scenes of abandon from Twist Drunk/Drunk Twist in Ark 33. Photos: Keith Branscombe//

//Cover, Ark 33, Autumn 1962. Photography: Keith Branscombe//

The publication of issue 33 of the Royal College of Art’s magazine ARK in the autumn of 1962 hit the moment in terms of the turbo-charging of contemporary youth culture.

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Unmade Up… Enlightening vignettes from Edward Bell’s unusual acquaintance with David Bowie

Sep 26th, 2017

//When they met, Bowie was scrutinising this portrait of Sex, Seditionaries and Jubilee superstar Jordan Mooney at Bell’s exhibition Larger Than Life//

“I, too, had to maintain a certain degree of detachment, and indeed to want and expect nothing of him; the paradox will always remain that, if David Bowie had not been David Bowie, then David Bowie and I could have been friends.”

Edward Bell, 2017

Edward Bell first encountered David Bowie when the rock chameleon turned up unexpectedly at a private view for the British visual artist’s first exhibition in 1980.

They last spoke in 2013, a few years before the musician/performer’s untimely demise. In the intervening period Bell and Bowie hung out in London, Venice and Los Angeles, collaborated on record sleeve projects and maintained sometimes sporadic contact, via a Swiss letter drop address and out-of-the-blue phone calls.

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Long-awaited monograph Derek Boshier: Rethink/Re-entry to be published by Thames & Hudson in October

Jun 19th, 2015
T&H Catalogue - Rethink:Re-entry copy

//From Thames & Hudson’s July-December 2015 catalogue//

“As an artist Derek Boshier has never lost his sense of wonder at the world” – David Hockney

The publication date of Derek Boshier: Rethink/Re-entry – the monograph of the great British artist I have edited – is confirmed as October 5.

Published by Thames & Hudson with a preface by David Hockney, Rethink/Re-entry contains 300-plus illustrations, from student exercises in the mid-50s to current works including the cover, a new portrait of Hockney and chapter openers especially designed by Boshier for the project.

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Talking Interiors with The Photo Kid tonight: International Orange – When Attitudes Become Form

Feb 4th, 2015

Ben Kelly - Talking Interiors E-invite

Looking forward to this evening’s lecture by designer Ben Kelly at his alma mater, the Royal College Of Art.
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Guest post: Peter Knock pays tribute to Robyn Denny (1930-2014)

May 26th, 2014
Robyn-Denny

//Robyn Denny, early 60s. Photo: Bernard Jacobson Gallery//

Artist/illustrator Peter Knock pays tribute to the British ‘Situation’ painter Robyn Denny, who has died:

Sad to learn of the death of abstract painter Robyn Denny last Tuesday (May 20).  It surprised me that he was, in fact, 83; my image of him is locked into the 60s when he was one of the hip and talented artists to have emerged from the Royal College of Art (where he studied in the 50s).

Great Big Biggest Wide London, Denny’s mural for Austin Reed’s Regent Street store, conveyed classic 1960s new age optimism, and received the ultimate seal of approval as a piece defining of its era when The Beatles asked to be photographed standing in front of it in 1963.

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Mr Freedom designs at the V&A: ‘When what has been considered bad taste is suddenly found to be invigorating’

Dec 20th, 2013

V+AArchive-MrFreedomWingedBoots2

“There is a moment when ‘good taste’ becomes dead; what has been considered ‘bad’ is suddenly found to be invigorating. Fashion today has little to do with la mode and the tacky is often accepted as an essential part of the necessary ‘total’ look. It can be fun.”

Cecil Beaton, introduction to the catalogue for the 1971 V&A exhibition Fashion: An Anthology

Recent visits to the V&A’s Archive of Art & Design have proved fruitful, particularly a viewing earlier this week of the collection of  Pop Art clothing sold through London boutique Mr Freedom in the late 60s and early 70s.

V+AArchive-MrFreedomGodBlessWoolworthstop

//Design: Diana Crawshaw, 1971//

V+AArchive-MrFreedomPKOfftop

//Kiss Off t-shirt, Jim O’Connor, 1971//

V+AArchive-MrFreedomRamalamadingdongtshirt

//Design Christopher Snow/Trevor Myles, body design: Diana Crawshaw, 1971//

V+AArchive-MrFreedomUniversityofWishfulThinkingtshirt

//Design: Pamla Motown, 1971//

V+AArchive-MrFreedomSpottedJockeyJacket

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Before Wire and The Motors, The Snakes: My part in their punk rock obscurity

Nov 3rd, 2013

//Richard Wernham, Nick Garvey, Robert Gotobed, Rob Smith on the front cover of Teenage Head/Lights Out by The Snakes, Dynamo Records, 1976//

I went to a good school (it was approved, as my first editor would have it in the late 70s. You had to be there).

I was taken on as a scholarship boy, one who showed enough promise for the fees to be paid by the council.

But I was lazy, not as bright as I made out, unhappy, an under-achiever. Aside from winning the cross-country race when I was 14, my life there was almost entirely undistinguished, so preoccupied was I with music, clothes and girls. I had pretensions to vast knowledge in all three areas undercut by lack of experience in the latter regard.

//Booklet with Quadrophenia, an album about "a cat with four personalities" according to me, 1973//

//School report 1975: "If Paul is as familiar with DG Mackean's Introduction To Biology as he is with the NME, he will pass his O-Level. As it is, he isn't, so I fear he won't." And I didn't//

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