I have known the Arts & Crafts connoisseur, collector and dealer Paul Reeves since the early Noughties when I approached him for the second edition of my fashion x music book The Look; Paul’s previous career as a designer took in such important 60s and 70s labels and boutiques as Sam Pig In Love, Alkasura and The Universal Witness.
From the off we got on like a house on fire and became firm friends; he was a major contributor to my Tommy Roberts book and the ever-generous Paul has often hosted Caz and I at his wonderful Wiltshire farmhouse.
//George Hardie’s design for card announcing the opening of Universal Witness at 167 Fulham Road on November 17 1970//
Here’s another treasure from the trove of Design magazines given to me by the designer Paul Walters; the invitation for the opening of Paul Reeves’ west London boutique Universal Witness in November 1970.
//Left: ‘Waitress dress’ designed by Diana Crawshaw for Mr Freedom 1971. Right: Karen Elson models Moschino dress in the Italian luxury brand’s campaign for its SS22 resort collection//
Even by the cynical standards of today’s fashion industry, the lifting – down to the closest detail – of a particular early 1970s design for British pop art store Mr Freedom by Italian luxury brand Moschino is breathtaking.
‘UNBELIEVABLE’ was the take of a leading fashion journalist while an internationally renowned fashion designer told me they thought it was ‘Outrageous!’
‘I’m sickened,’ says Diana Crawshaw, who came up with the original of this and many other designs for Mr Freedom’s owners Trevor Myles and Tommy Roberts between 1970 and 1972. ‘It’s terrible that they’ve simply been able to take things I spent a lot of time and effort on realising.’
The new version of Crawshaw’s waitress dress is the centrepiece of the Moschino collection, which is the brainchild of creative director Jeremy Scott. As well as direct quotes of these individual pieces, Moschino’s campaign appears as a tribute to a particular phase of Mr Freedom’s brief life, when its second set of premises at 20 Kensington Church Street included the cartoonish restaurant Mr Feed’Em.
//Mr Feed’Em waitress in hamburger repeat print dress in the restaurant 1971. Photography: Tim Street Porter/Elizabeth Whiting & Associates//
//Left: Mr Freedom designer Jim O’Connor. Photography: Tim Street Porter/Elizabeth Whiting & Associates//
//Mr Feed’Em interior. Photography: Tim Street Porter/Elizabeth Whiting & Associates//
And so the new Moschino campaign is replete with repeat prints and references to fried eggs, dripping hamburgers, hot dogs and ice-cream, all Mr Freedom and Mr Feed’Em motifs, as you can see in the film Scott has released to coincide with the collection drop:
And Crawshaw isn’t alone. The use of colour contrasts in the Moschino garments and on accessories such as bags imitates those used by another Mr Freedom designer, Jim O’Connor, as you can see here from this jumpsuit design in the Victoria & Albert Museum’s collection:
//Jim O’Connor for Mr Freedom jumpsuit collar and lapel detail. Photo: Paul Gorman Collection//
//Biker jacket handbag Moschino SS22//
That there is a paucity of new ideas in mainstream fashion is not news though I can’t help wondering about the role of those operators of vintage collections who are regularly raided by fashion designers in return for payments and thus encourage this behaviour.
Diana Crawshaw started her career at the King’s Road branch of I Was Lord Kitchener’s Valet before moving on to make important contributions not just to Mr Freedom but also the legendary outlet Paradise Garage at 430 King’s Road.
//Frederiques Cifuentes photographs Diana Crawshaw outside 430 King’s Road for the King’s Road Fashion & Music Trail, 2012.//
A charming and constantly creative person, Diana was a Royal College a graduate and is now in her 70s. I interviewed her for the King’s Road music and fashion trail I created for Kensington & Chelsea Council in 2012 and when last I bumped into her (inevitably in Worlds End Books) she snapped a photograph of me and sent a flattering portrait she drew from it.
Diana continues as an inveterate Chelsea-ite as a palmist for the enduring outlet Wilde Ones (though at the moment is giving phone consultations). You can book a reading with her through the Wilde Ones website.
//Above Taron Egerton as Elton John and Jamie Bell as Bernie Taupin meet “Tommy Roberts” in Rocketman. Stills from Kii Arens promo video for Egerton and John’s new single (I’m Gonna) Love Me Again//
//The pair of Mr Freedom winged boots acquired by Cecil Beaton for the V&A 1971 exhibition: Fashion: An Anthology//
During the production of Elton John biopic Rocketman there were plans for a scene set in London’s groundbreaking pop-art boutique Mr Freedom in the early 70s.
This was to set up the central character’s visual transformation during visits to the store under the influence of its charismatic founder and frontman, the late, lamented Tommy Roberts.
//Audrey Watson’s great grand-neice Carlie models the spot-print two-piece bought in 1971 from Mr Freedom’s branch at 20 Kensington Church Street in west London. All photos: Helen Smith//
//Sooty & Sweep print Mr Freedom shirt also acquired by Watson on one of her shopping trips to London in the early 70s//
The emergence of good condition Mr Freedom designs with strong provenance is rare these days, so I’m delighted to showcase these unusual and original garments from the seminal early 70s London boutique operated by Trevor Myles, John Paul and Tommy Roberts.
They were acquired in the early 70s from the second Mr Freedom outlet in Kensington by the ultra-stylish British collector Audrey Watson, now 87 and a lifelong devotee of quirky and interesting clothing who has reluctantly begun the process of divesting herself of her fashion archive.
“Anyone who has wondered how the Britain of utility furniture and wartime rationing managed to evolve into Cool Britannia will find this a remarkable book.”
Elizabeth Guffey, State University of New York at Purchase
My case study Tommy Roberts: From Kleptomania To Two Columbia Road forms a chapter in new book British Design: Tradition And Modernity After 1948, which is published by Bloomsbury Academic tomorrow (October 22).
Last week I had an exciting encounter with the rare and adventurous furniture designs produced by the late graphics master Barney Bubbles in the early 80s.
//Vivienne Westwood quoted on p85 of her new book written with Ian Kelly and published by Picador this month. This is also spoken in Westwood’s accent by the actress Paula Wilcox in the audiobook which has been published here and in the US//
//Westwood’s former partner Malcolm McLaren said this to me during a 1999 interview. Subsequently I quoted him on page 22 of my book The Look: Adventures In Rock & Pop Fashion, first published in 2001, second edition 2006//
Jenni Murray: You’ve said ‘clothes were politics long before fashion’. What did you mean by that?
Vivienne Westwood: I have no idea.
Jenni Murray: Was it something you said to Ian (Kelly) and now you’ve forgotten?
Vivienne Westwood: No…is that what it says in the book?
Jenni Murray: Yes
Vivienne Westwood: Well then, he might have got a misquote from somewhere.
Woman’s Hour, BBC Radio 4, October 14, 2014
I respect Dame Vivienne Westwood’s achievements; she has been a significant figure in shaping our collective visual identity.
As someone who is driven to investigate and interpret visual culture, that is important to me. I dedicated a chapter and sections to Westwood’s contribution to fashion with and without Malcolm McLaren in the 2001 and 2006 editions of The Look: Adventures In Rock & Pop Fashion.
But she is ill-served by the sloppy new book Vivienne Westwood, recently published by Picador and written by actor/author Ian Kelly. Read the rest of this entry »
//Trevor Myles in front of his store at 430 King’s Road, autumn 1971. Photographer: Not credited//
//pp6-7, Jackie, December 4, 1971//
Well done to vintage collector/dealer Sharon of Sweet Jane’s Pop Boutique blog for spotting this wowser on a Facebook group: a 1971 article in teen fashion and music magazine Jackie about the game-changing fashion outlet Paradise Garage run by Trevor Myles at 430 King’s Road.
//Myles with Bradley Mendelson (in ‘Bradley’ studded top) outside Paradise Garage. Photographer uncredited//
//Myles on his tiger-strip flocked 1966 Ford Mustang Pony car. Photographer uncredited/
Paradise Garage is important because it was the first shop in Britain to import and sell used denim in a meaningful way. Using the astounding environment created by Electric Colour Company, faded and worn denim, sometimes appliqued or patched, was stocked alongside an acutely compiled selection of soon-to-be-familiar dead-stock: Hawaiian shirts, baseball and souvenir jackets, Osh Kosh B’Gosh dungarees, bumper boots, cheongsams and so on.
Myles opened Paradise Garage in May 1971 as a reaction to the Pop Art flash he had engineered at Mr Freedom with his ex-partner Tommy Roberts. In the Jackie article he makes a point about fashion and environmental sustainability of pertinence today:
“There’s so much pollution in the world that we thought you should use the gear you already have – not buy something just because it’s fashionable. By throwing the old lot away you only add to the pollution problem. So that’s why we’re using it all up.”
Also interviewed and photographed is shop manager Bradley Mendelson, the New Yorker whose November 1971 encounter with Malcolm McLaren while Myles was absent overseas resulted in the establishment of Let It Rock at the same address.
The publication date of the issue of Jackie – December 4, 1971 – is poignant; by the time the feature appeared Paradise Garage was gone and McLaren and others, including his art-school student friend Patrick Casey and Vivienne Westwood, had taken over the outlet and were refurbishing it to match Mclaren’s radical British take on 50s retromania.
//Mr Freedom designs produced under Myles’ former partner Tommy Roberts appeared elsewhere in the same issue. Here customer Elton John sports an appliqued top//
//The female cover model wore a pair of green and white winged boots from Mr Freedom (detail cropped out)//
Lovely to see the gorgeous Eve Ferret out and about this spring with a series of live dates to celebrate the long-overdue release of her first album.
I fell under Eve’s spell in the summer of 1978, witnessing performances at Covent Garden’s pre-New Romantic Blitz club with her-then partner James “Biddie” Biddlecombe. More recently we connected via the late Tommy Roberts, at whose memorial she sang a version of Rawhide which rocked ’em in the aisles and nearly blew the roof off St Giles in the Fields.
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