Rocketman: Mr Freedom, Tommy Roberts and Jim O’Connor’s winged boots
//Above Taron Egerton as Elton John and Jamie Bell as Bernie Taupin meet “Tommy Roberts” in Rocketman. Stills from Kii Arens promo video for Egerton and John’s new single (I’m Gonna) Love Me Again//
During the production of Elton John biopic Rocketman there were plans for a scene set in London’s groundbreaking pop-art boutique Mr Freedom in the early 70s.
This was to set up the central character’s visual transformation during visits to the store under the influence of its charismatic founder and frontman, the late, lamented Tommy Roberts.
It’s in the nature of film production that projects undergo many changes before the final cut, and Rocketman, which has been on general release for a few weeks, now presents a blink-and-you’ll-miss-it encounter with a hairy character representing Roberts brandishing a pair of winged boots based on those designed for Mr Freedom by Jim O’Connor.
Elements of the boot design have been altered, while the boutique set contains traces of the interiors for both the first Mr Freedom (at 430 King’s Road and realised by Electric Colour Company) and the second (in Kensington Church Street and designed by Jon Wealleans).
In real life, John acquired around a dozen pair of the winged boots in various colourways, and also wore many other Mr Freedom designs.
All of this and moreĀ is documented in my 2012 book Mr Freedom: Tommy Roberts – British Design Hero, which is now out of print and fetching eye-watering prices, as you can see here.
And here is Kii Arens excellent video for Elton John and Taron Egerton’s new single: