“It didn’t matter what side of the bed you were lying on, as long as you were lying on it. Everybody from (author/actress) Anne Lambton to (Sex Pistols guitarist) Kutie Jones to (socialite and writer) Anthony Haden-Guest – they were all flattered. Just goes to show how everyone loves to have their moment – good, bad or indifferent.”

Malcolm McLaren, The Look, 2006

It’s coming up to five years since I posted my marathon dissection – including extensively researched links to sources and references – of the divisive 1970s punk manifesto t-shirt design You’re Gonna Wake Up One Morning And Know What Side Of The Bed You’ve Been Lying On!

Here is a new version of that post, revised and updated with fresh links.

Enjoy!

Sixty years after Blast, the You’re Gonna Wake Up list t-shirt adopted a similarly truculent tone in an attempt to ring the alarms amid a culture rendered flaccid by the failure of the 60s dream.

You’re Gonna Wake Up – which went on sale in Malcolm McLaren and Vivienne Westwood’s boutique Sex at 430 King’s Road in the autumn of 1974 – was conceived by fellow traveller and soon-to-be manager of The Clash Bernie Rhodes and realised with contributions from McLaren and their friend Gerry Goldstein.

Of course, it is best known for carrying the band name McLaren had recently granted to a bunch of teenagers hanging around the shop: “Kutie Jones and his SEX PISTOLS”.

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Tags: Alexander Cockburn, Alfred Bester, Anne Lambton, Anthony Haden-Guest, Bernard Wolfe, bernie Rhodes, COUM Transmission, David Cooper, David Holmes, Elton John, George Dangerfield, John Gunni Busck, John Lacey, Konstantin Paustovsky, Mal Huff, Marian and Doloures Price, Mel Ramos, Mervin Jones, New Statesman, pat Arrowsmith, Patrick heron, The Clash, Victor Lownes, You're Gonna Wake Up One Morning And Know What Side Of The Bed You've Been Lying On!

Sixty years after Blast, the You’re Gonna Wake Up t-shirt adopted the same truculent tone and diffuse dialectic to ring the alarms amid a culture rendered flaccid by the failure of the 60s dream.

You’re Gonna Wake Up – which went on sale in SEX in the late autumn of 1974 – was conceived by Bernie Rhodes and realised with contributions from friends Malcolm McLaren (who wrote the slogan) and Gerry Goldstein.

Of course, it is best known for carrying the following band name: “Kutie Jones and his SEX PISTOLS”.

I investigated its history in THE LOOK and also here. By publishing the list with links today I aim to dive deeper to demonstrate the tract’s range beyond popular culture.

Hence the references to artists David Holmes, Mel Ramos and Patrick Heron (and his campaign against The Tate), the literature of Alfred Bester, David Cooper, George Dangerfield, Konstantin Paustovsky and Bernard Wolfe, the work of  radical journalists Alexander Cockburn and Mervin Jones and the campaigning of political activists Pat Arrowsmith and Marian and Doloures Price.

Such content dates the compilation to October 1974: The Guardian published Heron’s 14,000-word Tate critique over consecutive days between the 12th and 14th of that month; the shirt itself mentions a piece by Jones in the New Statesman on October 4 and also an Elton John interview in the NME on September 25 (in fact the issue was dated September 28).

Alongside the call-girl phone number taken from local newsagents there are such quizzical references as that for former Playboy Club UK head Victor Lownes: “To be avoided first thing in the morning”.

Is this because one of the contributors had encountered him leaving his club Stocks, just a few hundred yards from SEX along the King’s Road?

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Tags: Alexander Cockburn, Alfred Bester, Bernard Wolfe, bernie Rhodes, David Cooper, Elton John, George Dangerfield, Gerry Goldstein, Konstantin Paustovsky, Kutie Jones & his SEX PISTOLS, Malcolm McLaren, Mel Ramos, Mervin Jones, Monty Modlyn, October 1974, pat Arrowsmith, Patrick heron, SEX