/Left: Andrew Greaves of Electric Colour Company in the back of Paradise Garage, May 1971. Right: Vivienne Westwood in the back of Let It Rock, January 1972. Photos: David Parkinson//

Preparation for my paper at Ben Kelly’s interior design symposium Dead Or Alive has coincided with the refurbishment of the Worlds End shop at 430 King’s Road in Chelsea.

The address is the subject of my talk; I’ll be detailing the history of 430 and how and why it was an important social and cultural locus over a number of decades.

//Back wall of 430 King’s Road on the opening of Mr Freedom, September 1969. Interior: Electric Colour Company. Photo: David Parkinson//

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Tags: Andrew Greaves, Ben Kelly, Croydon Art School, Electric Colour Company, Frederick Freed, GQ Style, ICA, Let It Rock, Mr Freedom, Paradise Garage, Screaming Lord Sutch, Vivienne Westwood

//Positioning the 430 shop logos in the Malcolm McLaren room at Art In Pop. Photo: Magasin head of production Eric Pourcel//

‘Black is the most exciting colour’ (Goya). Black when used in different ways appears the most infinite and mysterious, the most spatial and loose.
Malcolm McLaren, essay for course at Croydon Art School, 1967

It’s exciting. Work is underway on building the Art In Pop group exhibition which opens next month at Le Magasin, France’s National Centre for Contemporary Art in Grenoble.

//McLaren’s first logo at 430 King’s Road was featured on the side of a 12m installation at Let It Rock at CIFF this summer. Foreground image of McLaren in Central Park, spring 1975, by Bob Gruen. Photo: Jean Francois Carly/Malcolm McLaren Estate//

//The Too Fast To Live shop frontage in this 60 x 40″ blow-up at CIFF//

Featuring artworks by musicians such as Don Van Vliet and Daniel Johnstone as well as musical ventures by artists including John Armleder and John Miller, Art In Pop incorporates the sizeable space dedicated to Let It Rock, the show exploring the work of the late Malcolm McLaren.

This will focus on McLaren’s investigations into the visual arts from the 60s to his death in 2010 along with the engagements with commercial media such as fashion, film and music for which he is best known.

In line with Let It Rock’s manifestation at the Copenhagen International Fashion Fair this summer, the pink-on-black Let It Rock sign will be recreated, this time at the entrance to the Malcolm McLaren room.

For Art In Pop the sign is being matched by a giant reproduction of the shop logo which followed Let It Rock at 430 King’s Road: Too Fast To Live Too Young To Die.

The dominant use of black behind these logos riffs on McLaren’s repeated use of the colour in his work and should make for an impactful introduction to the show, which will feature hundreds of exhibits from throughout the cultural iconoclast’s artistic life.

//Founded in 1986, Le Magasin – Centre National d’Art Contemporain is housed in an industrial hall built for the 1900 Paris World’s Fair by the workshops of Gustave Eiffel//

Art In Pop – which is curated by Magasin’s Yves Aupetitallot with John Armleder, Young Kim of the Malcolm McLaren Estate, John Miller and I – runs from Oct 11 to January 4, 2015 at Le Magasin, 8 esplanade Andry Farcy, 38028 Grenoble.

More info here.

Tags: Bob Gruen, Captain Beefheart, Croydon Art School, Daniel Johnstone, Don Van Vliet, Eric Pourcel, Goya, Grenoble, Gustave Eiffel, Jean Francois Carly, John Armleder, John Miller, Le Magasin, Let It Rock, Too Fast To Live Too Young To Die, Young Kim, Yves Aupetitallot