Asked by i-D’s Stuart Brumfitt to chose a favourite London fashion outlet I plumped for Shop, which was run  by Pippa Brooks and Max Karie for a decade from the mid-90s in Soho’s Brewer Street (I mistakenly referred to it being at number 5 – as you can see in the photo below it was at number 4).

//Shop in the early 00s. Photo: Pippa Brooks//

Read my reasons and the rest of London’s Legendary Stores – which includes contributions from Nicola Formichetti, Stephen Jones and Mandi Lennard – here.

Tags: Brewer Street, i-D, Mandi Lennard, Max Karie, Nicola Formichetti, Pippa Brooks, Stephen Jones

//Susie Bubble pays tribute to Shop, The World According To…, Shop At Maison Bertaux, Posh, Shopgirl//

Rifling through her memories of Pippa Brooks and Max Karie’s Soho boutique Shop (which later mutated into The World According To… and then shifted base to Shop At Maison Bertaux), fashion blogger Susie Bubble has nice things to say about me and my work and includes in her selection of images the cover of the first edition of The Look.

This featured Libby Peder’s photograph of Pippa and James Dearlove, her musical collaborator in Posh, All About Eve Babitz and Shopgirl.

It was as Shopgirl that Pippa and James played the launch party, which was held across the road from Shop  at the club Astral and featured DJ sets by others in the book, including Jeff Dexter, Count Indigo, Dan Donovan + Don Letts and Jay Strongman.

//2001 invite to the party launching the first edition of The Look//

Read about that eventful night on THE LOOK blog.

Read Susie Bubble’s post Shopped-Out here.

I got to know Pippa through Shop and Posh, who I saw live a few times in the 90s. Sadly I missed this performance at Wembley Stadium on the same bill as Bon Jovi (is it me or is Pippa absolutely bricking it when she leans down to take a slug of water?):

Tags: All About Eve Babitz, Count Indigo, Dan Donovan, Don Letts, James Dearlove, Jay Strongman, Jeff Dexter, Libby Pedder, Max Karie, Pippa Brooks, Shop, Shopgirl, Susie Bubble