I’ve picked Shop for i-D’s list of legendary London stores
Asked by i-D’s Stuart Brumfitt to chose a favourite London fashion outlet I plumped for Shop, which was run by Pippa Brooks and Max Karie for a decade from the mid-90s in Soho’s Brewer Street (I mistakenly referred to it being at number 5 – as you can see in the photo below it was at number 4).
//Shop in the early 00s. Photo: Pippa Brooks//
Read my reasons and the rest of London’s Legendary Stores – which includes contributions from Nicola Formichetti, Stephen Jones and Mandi Lennard – here.