Paul Gorman is…

Exclusive: The very ad which scored the Sex Pistols their place in Tin Pan Alley

Apr 2nd, 2021

At the bottom of page 66 of Melody Maker, September 13, 1975.

This is, I think, an exclusive. Much mentioned in the story of punk, I’ve not seen this ad published since it appeared 46 years ago.

Tucked away at the bottom of page 66 of the September 13 1975 issue of British music weekly Melody Maker was a relatively nondescript line advertisement offering the lease on premises in London’s Denmark Street, home to the British music publishing industry:

TIN PAN ALLEY.                Must be
useful for some msicians (sic), agent
or such. To take over.       Small lock-
up premises.    Store gear,      group-
meet,    rehearse,     hire-it-out,  etc.
Sacrifice.   –   455 7487.

Complete with that typo, this was the sole entry in the property section of the MM’s classifieds pages, which that week included hundreds of ads for musicians, instruments and equipment over seven pages.

The ad was tucked away at the bottom of the page.

The advert would have cost the leaseholder Bill Collins around £3.50 to post. The father of actor Lewis Collins, the Liverpudlian had made a name for himself in the music business, having been instrumental in the success of 60s powerpop quartet Badfinger, signing them to the Beatles’ Apple label when they were The Iveys. Collins even shared songwriting credits with the group, including those for Without You, which became a massive worldwide hit when covered by Harry Nilsson.

By 1973 Collins had been excluded from Badfinger’s affairs by the powerful US entrepreneur Stan Polley, who was soon accused of depriving the group of millions of dollars. In April 1975, a few months before Collins placed the ad, Badfinger mainman Pete Ham hanged himself at home, blaming Polley in the suicide note for the group’s misfortunes.

Another page of ads towards the back of the issue of MM with a news filler about a bomb scare interrupting a performance by a long-forgotten act called Screamer.

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‘What goes into a Continental Keyhole?’ How Malcolm McLaren conjured the name ‘Kutie Jones and his Sex Pistols’ from the seamy 50s and 60s Britporn mags strewn around 430 King’s Road

Feb 10th, 2020

In October 1974 Malcolm McLaren conjured an unusual group name for four young musicians who congregated at his shop at 430 King’s Road.

//The group name as it appeared on the ‘right’ side of the You’re Gonna Wake Up t-shirt//

At the time the transition from the premises’ previous incarnation as Too Fast To Live Too Young To Die to Sex was nearing completion; in fact the teenagers Paul Cook, Steve Jones, Glen Matlock (who was also a sales assistant on Saturdays) and Wally Nightingale assisted McLaren in applying the finishing touch with the erection of the pink vinyl shop sign constructed at his direction by carpenter Vic Mead.

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