In October 1974 Malcolm McLaren conjured an unusual group name for four young musicians who congregated at his shop at 430 King’s Road.
At the time the transition from the premises’ previous incarnation as Too Fast To Live Too Young To Die to Sex was nearing completion; in fact the teenagers Paul Cook, Steve Jones, Glen Matlock (who was also a sales assistant on Saturdays) and Wally Nightingale assisted McLaren in applying the finishing touch with the erection of the pink vinyl shop sign constructed at his direction by carpenter Vic Mead.
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