//The postcard, which measures 230 x 150mm (6 x 9in), is printed in a numbered limited edition of 150//

“Fashion seemed to be the place where music and art came together. Creating my own clothes was like jumping into the musical end of painting. The shop became a natural extension of my studio.”
Malcolm McLaren. The Look, 2001.

Featuring a rare portrait of Malcolm McLaren displaying his wares inside the recently opened Let It Rock in January 1972, this limited edition large-size postcard is a companion to my biography of the man published earlier this year.

The photograph on the front of the card was taken by the late David Parkinson, who documented the refurb of  the premises at 430 King’s Road carried out by McLaren and his art school friend Patrick Casey; the address had previously housed Trevor Myles’ Americana boutique Paradise Garage.

//The postcard arrives clad in black, McLaren’s favourite anti-colour. “Black expressed the denunciation of the frill,” he wrote in the introduction to my book The Look//

The card shows McLaren revealing the detail on a flamboyant drape jacket made to his design by the East End tailor Sid Green, while he is surrounded by the accessories and ephemera which constituted Let It Rock’s environmental installation. Against the black walls, Day-glo socks from Whitechapel wholesaler Kornbluth vie with Frederick Starke red rockabilly shirts, Sun Records 45s, French rocksploitation movie posters and deadstock clothing.

It makes for a beguiling image: the 25-year-old – then still legally Malcolm Edwards – is caught making the leap from art school to fashion retailing by, as he later described it, “jumping into the musical end of painting”.

Limited edition numbered postcard hand-numbered and printed 4/1 col. offset on 350gsm single sided board stock, trimmed to size.

Printing: Something Else.

Price: £12.50 each or £20 for 2. P+P: £5 UK, £10 rest of the world. All postage with tracking and/or signature.

Payment via PayPal to this address.

I’m happy to sign cards on request.

Tags: David Parkinson, Frederick Starke, Patrick Casey, Something Else, Sun Records, Trevor myles

//Front cover, Rock Archive, Various Artists, Windmill Records, 1972//

It is relatively common knowledge among those interested in the careers of Malcolm McLaren and Vivienne Westwood and their series of extraordinary shops that they supplied clothes to the 1973 album Golden Hour Of Rock & Roll; Let It Rock at 430 King’s Road was clearly credited on the back of the record sleeve.

//Front cover, The Golden Hour Of Rock N Roll, Various Artists, Pye/Golden Hour, 1973//

//The photograph on the Rock Archive cover was flipped to better accommodate the text. Here it is as originally shot//

But I have fresh information which helps towards a greater understanding of McLaren’s project to investigate the detritus of popular culture’s recent past. During a bout of research recently I came across this earlier and hitherto undocumented use of Let It Rock clothing in a music context: the front cover of Rock Archive, a budget LP compilation released by the specialist British independent label Windmill in 1972.

And I am detailing the clothes on the cover with images taken inside Let It Rock which have never been previously published.

//Starke shirts with 50s sports jacket on Let It Rock wall, January 1972. Photograph: David Parkinson//

//Starke label detail//

Each garment worn by the model – whose attempts at rocking out resulted in his giving every appearance of suffering considerable pain – comes from the deadstock of British brands assiduously assembled by Malcolm McLaren and his art-school friend Patrick Casey for the opening of the world’s first avowedly post-modern retail outlet in November 1971.

From the ground up, the Rock Archive cover star wore black suede Denson’s Fine Poynts, ice-blue Lybro jeans with 5in cuffs, a Frederick Starke flyaway collar shirt and a studded and decorated Lewis Leathers early 60s Lightning jacket (which featured a highly collectable 6-5 Special patch).

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Tags: Bruton Street, Cathy Gale, Densons, Fine Pynts, Frederick Starke, Fumble, Golden Hour Of Rock & Roll, Good Golly Miss Molly, Hipgnosis, Honor Blackman, Let It Rock, Lewis Leathers, Lightning jacket, Little Richard, Lloyd Johnson, Lord Saatchi, Lybro, Paradise Garage, Patrick Casey, Rock Archive, Screaming Lord Sutch, Sunday Times, Teddy Boys, The Avengers, the Beatles, Vivienne Westwood, Windmill Records, Zapata