Flocked + tiger-striped: The Paradise Garage Ford Mustang

Trevor Myles’ decision to incorporate a flocked and tiger-striped 1966 Ford Mustang as part of his retail space Paradise Garage naturally attracted a lot of attention during the brief existence of this unusual fashion outlet at 430 King’s Road in Chelsea’s World’s End in 1971.

The American car was flocked by design team Electric Colour Company, the fine arts graduates based in London’s East End whose advertising proclaimed specialisation in “furniture, lighting, environments, neon, autos & bikes, speciality finishes, metal flake, body moulding”.

Andrew Greaves, Jeffrey Pine, David Smith and Rod Stokes had previously worked with Myles and his partner Tommy Roberts on the first Mr Freedom, which was situated at 430 King’s Road between September 1969 and December 1970.

The car was also featured in Design and Hot Car.

There is a chapter on Paradise Garage in THE LOOK; I also wrote about Paradise Garage on THE LOOK blog in 2008 here.

See here for my 2009 history of Electric Colour Company .

Visit ECC’s website here.

ECC’s work with Tommy Roberts at Mr Freedom and also at City Lights Studio is covered in my book Mr Freedom – Tommy Roberts: British Design Hero.