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Rock, Rock, Rock! Roots of Let It Rock’s Chuck Berry t-shirt in 50s movie ephemera

Aug 24th, 2015
Movie poster advertises the Italian release of Alan Freed's musical 'Rock, Rock, Rock', starring Chuck Berry, 1956. (Photo by John D. Kisch/Separate Cinema Archive/Getty Images)

//Poster for Italian release of Alan Freed’s 1956 musical Rock, Rock, Rock!. Photo: John D. Kisch/Separate Cinema Archive/Getty Images//

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//Left: Chuck Berry image isolated and bleached out. Right: As it appeared on the t-shirt, worn in this 1973 photograph of singer/songwriter Simon Fisher Turner. Photographer: Unknown//

When they were setting up Let It Rock in 1971, Malcolm McLaren and his original partner in the boutique at 430 King’s Road – Patrick Casey – acquired a cache of posters, showcards and ephemera for 50s rocksploitation movies, including many Continental-language variants.

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