My 2011 post unraveling the threads running through the notorious Naked Cowboys punk t-shirt has itself inspired a new shirt.
The Cowboys t-shirt was designed by Malcolm McLaren in 1975 for sale in SEX, the shop he ran with Vivienne Westwood at 430 King’s Road in London’s World’s End.
Popular with punks and worn by members of the Sex Pistols and their coterie, it was initially known as the Saturday Night Dance shirt because of the presence of the dancehall sign in the appropriated homoerotic cowboy illustration by Jim French.
The new t-shirt has been produced by Japanese streetwear company Peel + Lift, which reproduces many McLaren and Westwood designs. It is entitled Drift, making overt the presence of 60s radical thinking in McLaren’s artwork: the drift, or the dérive, was a major theme of the Situationist International, which believed individuals should allow themselves to wander urban landscapes and become either repelled or enchanted by what they found (in the manner of the archetypal French urban explorer the flâneur).
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