// In George Cox creepers: Malcolm McLaren, 430 King’s Road, January 1972. Photo: David Parkinson / Slowthai, Northampton, 2018. Photo: Ewen Spencer for Arena Homme + //

“Those blue suede shoes had a magical association that seemed authentic. They represented an age of desperate romantic revolt to change your life.”

Malcolm McLaren, notes on his life in fashion, 1997

I’m celebrating the 70th anniversary of the introduction of George Cox & Co’s first creeper at the Port Eliot Festival next week with Adam Waterfield, the fourth generation owner of the great independent British brand, and his son Alistair, a Central Saint Martins student and model who is very much involved in the family business.

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Tags: Adam Waterfield, Alistair Waterfield, Andrew Greaves, Arena Homme +, Central Saint Martins, Comme des Garçons, David Parkinson, Ellie Grace Cumming, Ewen Spencer, Fred Perry, George Cox, Glastonbury Festival, Harold The Ted, Jonathan Baron, Le Kilt, Lewis Leathers, Northampton, Olly Alexander, Port Eliot Festival, Sam Rock, Slowthai, Years And Years

//Above and below: Screen grabs from the all-new George Cox website//

To mark the relaunch of the fifth-generation British rock’n’roll footwear brand George Cox, I have written an essay tracing the history of the company from the establishment by brewery worker George James Cox in 1906 to its welter of activities in the 21st century.

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Tags: George Cox, George James Cox, The Hamilton

//Cover, Man About Town SS16. Otto in Buffalo hat and Rigby & Peller bra (prototype for Nostalgia Of Mud, 1982). Photography: Alasdair McLellan. Styling: Olivier Rizzo//

//Above left: Frankie in Buffalo hat, white Nike socks and my George Cox Diano creepers. Right: Natalie in Malcolm McLaren’s Chico hat (Witches, 1983), Buffalo jacket (Nostalgia Of Mud, 1982) and Bondage Trousers (Seditionaries, 1976). Photography: Alasdair McLellan. Styling: Olivier Rizzo. Hair: Duffy: Make Up: Lynsey Alexander. Man About Town SS16//

On a warm London afternoon last July I enjoyed a meeting with Ben Reardon, editor-in-chief of the biannual Man About Town, the magazine’s senior fashion editor Danny Reed and Young Kim of the Malcolm McLaren Estate.

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Tags: Alasdair McLellan, Alexander Trocchi, Ben Reardon, Bravo, Buffalo Gals, Danny Reed, Diano, Gallery International, George Cox, Helen And Desire, Honey, Idea Books, Man About Town, Natalie Westley, Olivier Rizzo, Olympia Press, Sado sex For The Seventies, Smash Hits, Wally Wood, Young Kim

//Malcolm McLaren in a previously unpublished shot wearing original 50s George Cox Bingley D-ring brothel creepers to match his detail-perfect Teddy Boy garb. Photo taken inside Let It Rock, 430 King’s Road, January 1972. (c) David Parkinson//

//Left, Saint Laurent point-toed patent brothel creepers, A/W 2014. Right: George Cox Buckle Diano made to the 1950s last//

Last season’s foregrounding by Saint Laurent of the pointed brothel creeper is just one of a run of examples of fashion brands plugging into the purity of this quintessentially British rock & roll style minted in 1949 by the UK independent footwear company George Cox.

Among the first stylistic innovators to take the design out of Teddy Boy revivalism and apply it to contemporary fashion was Malcolm McLaren, who had been selling creepers for a couple of years at Let It Rock, the boutique he operated with Vivienne Westwood, by the time he visited the Cox factory in Northampton in November 1973. Here he ordered samples for six styles, some of which went into production for sale at 430 King’s Road.

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Tags: Adam Waterfield, Commes des Garcons, Fred Perry, Ganryu, George Cox, Jamie Reid, Let It Rock, Ray Stevenson, Saint Laurent, Sex Pistols, Sid Vicious, The Bingley, The Diano, Vivienne Westwood

These are the only pair of Bongos, a crepe-soled, corduroy sample shoe manufactured by George Cox for Lloyd Johnson in the late 90s.

These unusual elastic-vented slip-ons were intended for Johnson’s Beatnik range, sold through his three London shops, at 406 King’s Road, in Kensington Market and at 293 Portobello Road.

In the event the design didn’t make it into production.

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Tags: 293 Portobello Road, 406 King's Road, George Cox, Kensington Market, Lloyd Johnson