//Electric Colour Company’s Roderic Stokes and David Smith with Carol Davey at Blueberry Hill, 91 King’s Road, London, 1970//

Here are a couple of images relating to late 60s/early 70s British design studio Electric Colour Company; I’m writing a magazine feature about their exceptional body of work which ran from signage, custom-built furniture and shop designs (notably Mr Freedom, Paradise Garage and City Lights Studio) to lighting modules, display objects, interior decoration, murals, custom cars and fashion accessories.

In November 1970 the King’s Road boutique Blueberry Hill was launched with a comprehensive fit-out – reported at a substantial-for-those-days £3,000 – by the ECC team of Andrew Greaves, Jeffrey Pine, David Smith and Roderic Stokes.

//By the time this coverage appeared in the February 1971 issue of Design magazine, Blueberry Hill had been closed for several weeks//

Despite the extraordinary nature of the shop design – which included cloud-form light fittings in neon strip  and a timber counter with spray-on brickwork finish resembling a well-head – Blueberry Hill closed after just six weeks when the landlords opted to replace it with a more bankable betting shop.

//Irene Smith and Dinah Adams with the ECC-customised Ford Fairlane 500, 1970//

//Advert, Time Out, 1970//

The other photograph shows ECC fellow travellers Dinah Adams – who designed clothes for Mr Freedom, Paradise Garage and Granny Takes A Trip – and Irene Smith with the customised Ford Fairlane which also appeared in the East End company’s advertising.

I’ll give the nod when my piece on Electric Colour Company is nearing publication.

Visit the ECC site here.

Thanks to Andrew Greaves for the photographs.

Tags: Andrew Greaves, Blueberry Hill, Carol Davey, David Smith, Dinah Adams, Electric Colour Company, Ford Fairlane 500, Irene Smith, Jeffrey Pine, King's Road, Mr Freedom, Paradise Garage, Roderic Stokes

//Trevor Myles, Mustang and 430 King's Road, late summer 1971. Photo: Michael Roberts//

//From Michael Roberts' article Men & Their Machines, Club, October 1971//

Trevor Myles’ decision to incorporate a flocked and tiger-striped 1966 Ford Mustang as part of his retail space Paradise Garage naturally attracted a lot of attention during the brief existence of this unusual fashion outlet at 430 King’s Road in Chelsea’s World’s End in 1971.

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Tags: Andrew Greaves, City Lights Studio, Club, David Smith, Design, Electric Colour Company, Hot Car, Jeffrey Pine, Paradise Garage, Rod Stokes, Trevor myles

//Side view, 7' x 4' Daz box, Jeffrey Pine, 1970. Photo: David Smith.//

Mr Freedom was as much an event as a boutique, described by the London Evening News in 1970 as a “spectacle like no other show on earth, taking place down the King’s Road non-stop, six days a week”.

Here Tommy Roberts reflects on some of the extraordinary in-store displays commissioned from young artists and designers.

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Tags: David Smith, Electric Colour Company, Jean Shrimpton, Jeffrey Pine, Justin de Villeneuve, Lorraine Chase, Peter Sellers, Twiggy