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Icteric’s influence on the Sex shop t-shirt You’re Gonna Wake Up One Morning And Know What Side Of The Bed You’ve Been Lying On!

Jun 18th, 2015
Icteric - note on cover

//Explanatory text panel which appeared on the inside cover of Icteric No. 2 with 2004 note, from King Mob: A Critical Hidden History//

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//Extract of text on 1974 t-shirt by Bernie Rhodes, Malcolm McLaren and Gerry Goldstein//

A few years ago I attempted a dissection of the intriguing elements of the culture-shock t-shirt You’re Gonna Wake Up One Morning And Know What Side Of The Bed You’ve Been Lying On!, produced by Bernie Rhodes, Malcolm McLaren and Gerry Goldstein for sale in Sex at 430 King’s Road in the autumn of 1974.

In You’re Gonna Wake Up, the declamatory tone, aggressive punctuation, satirical bite and use of basic typographical emphases such as the repeated forward slash and random capitalised text combined to detonate a densely packed cultural device.

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