//Nicholas de Jongh’s front-page report, The Guardian, August 2, 1975//

//Sex Original-labelled Cowboys t-shirt courtesy Hiroshi Fujiwara Collection//

This month – specifically July 26 – marks the 40th anniversary of the introduction for sale of Malcolm McLaren’s notorious Cowboys t-shirt in Sex, the revolutionary boutique he operated at 430 King’s Road with Vivienne Westwood.

The shirt’s status as the most provocative of all punk designs is enhanced by the fact that it made waves immediately: the same day the shirt went on sale, the first customer to wear it in public was arrested. Within 24 hours, the store itself was raided for indecency.

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Tags: Alan Jones, Cowboys t-shirt, David "Piggy" Worth, Dr Colin Phipps, Glen Matlock, Hiroshi Fujiwara, John Lydon, Paul Cook, Roy Jenkins, Steve Jones, The Roebuck, Vagrancy Act 1924, Vivienne Westwood

MY SPECULATION HERE SPARKED A TRAIL TO THE TRUE SOURCE OF THE MAIN IMAGE: THE ARTIST/PHOTOGRAPHER JIM FRENCH, WHO DREW THE COWBOYS FOR A SERIES CALLED LONGHORNS IN 1969 (SEE LINK AT END OF THIS POST).

The late Malcolm McLaren said he could never remember the origins of one of the most potent designs to emanate from 430 King’s Road in its six-decade history as a fashion emporium: the Cowboys t-shirt.

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Tags: André Bertrand, Atomage, Derek Harris, Dressing For Pleasure, Granny Takes A trip, Guy Debord, IT, John Sutcliffe, Johnny Trunk, Jordan, Malcolm McLaren, Michael J. Pollard, Michelle Bernstein, Mike Wallington, Miles, SEX, Strasbourg University, Tom Vague, Vivienne Westwood