This Family Dog postcard was a present for Victor Moscoso fan Mrs G a couple of years back.
Printed uncoated on thin paper stock, it’s a 7″ x 5″ handbill version of Moscoso + photographer Paul Kagan’s poster for gigs by Youngbloods, The Other Half + Mad River at San Francisco’s Avalon Ballroom between September 15 and 17, 1967.
Oldhandbills.com has many more examples of The Family Dog postcards from this period.
Victor Moscoso’s site is here.
Paul Kagan’s work is represented by Not Fade Away.


Steve E.
April 8, 2011 at 1:18 pmIt never fails to amaze me how the hippies managed to read this stuff.
The posters produced for UFO in London were a similarly bewildering mixture of graphics and text.
Even if you’re straight they’re hard to decipher, but with a head full of acid?