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Tommy Roberts: Mister Freedom 1 min read

Mr Freedom took the Mickey first

Published on August 31, 2011
/From Twen, September 1970//

The recent FT piece about the value of Disney to high-end brands (Fashion Takes The Mickey) caught up with those which have engineered hook-ups with the House Of The Mouse in recent years: Dolce & Gabanna, Jean-Charles de Castelbajac, Iceberg, Neil Barrett, Manish Arora, Hayden-Harnett, Capellini, Cory Grosser, Chopard, Tommy Hilfiger…

A Disney apparatchik is quoted: “We would never work with a designer that was too edgy or irreverent.”

Once upon a time they weren’t so purse-lipped.

Lest we forget – since it isn’t mentioned – the first design stable in the world to license Mickey, Goofy and their chums into fashion was London boutique Mr Freedom, run by the subject of my next book, Tommy Roberts with his partner Trevor Myles.

//From Twen, September, 1970//

//From Twen, September 1970//

These sexy and spectacular images (which have emerged during research into Roberts’ archive) show just how times have changed.

7 Comments

Ian Harris

August 31, 2011 at 5:19 pm

Great story. What else will your research reveal? Can’t wait for the book!

Reply

Paul Gorman Author

September 2, 2011 at 6:37 am

There’s so much – like the first independent UK boutique concession within a larger chain store: Mr Freedom at Peter Robinson at Oxford Circus (the precursor to Topshop so the blueprint for what is now industry standard). And talking of Blueprint, Tommy on the cover of that in 1984 for an interview about Practical Styling…it just keeps on coming…

Reply

Ian Harris

September 9, 2011 at 1:41 pm

Fantastic Paul. I recently gave Tommy a Practical Styling postcard and printed carrier bag, his eyes lit up!

Reply

Paul Gorman Author

September 12, 2011 at 7:01 am

Hello Ian

So did mine when he showed me them – will ensure they have pride of place in the book.

PG

Reply

Paul Gorman Author

December 14, 2011 at 2:04 pm

Just checked it – thanks for alerting me Martin. Hopefully will speak to him next day or so – maybe tomorrow while you’re there?

Reply

RETAIL «

July 29, 2012 at 11:45 pm

[…] that Jeremy Scott wasn’t the first to get playful with winged shoes and Roberts ran one of the first clothing brands to collaborate with Disney (in a curiously sexualized way) back in 1969. All with an interest in clothes and the culture of […]

Reply

DUTCH MASTERS «

July 29, 2012 at 11:53 pm

[…] that Jeremy Scott wasn’t the first to get playful with winged shoes and Roberts ran one of the first clothing brands to collaborate with Disney (in a curiously sexualized way) back in 1969. All with an interest in clothes and the culture of […]

Reply

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