Subjective Reality: Steven Meisel’s film for Miu Miu A/W 15 tips a wink to Seditionaries
Steven Meisel’s campaign clip for Miu Miu’s autumn/winter 2015 collection tips a knowing wink to Malcolm McLaren and Vivienne Westwood’s 70s label Seditionaries, and in particular the design collage Vive Le Rock/Punk Rock Disco.
The video, entitled ‘Subjective Reality’ and styled by Olivier Rizzo, features models Maddison Brown, Hailey Gates, Mia Goth and Stacy Martin wearing the latest Miuccia Prada creations in a series of dream-like New York street tableaux.
Among the passing ‘pedestrians’ is a blonde spike-haired punkette wearing a studded sleeveless leather jacket over a t-shirt bearing the collage of 50s rock and roll imagery, Situationist and Anarchist sloganeering and instructions on how to make explosive devices.
This was one of the punk designs unveiled by McLaren and Westwood in 1978; they refurbished 430 King’s Road as New Romantic outlet Worlds End in 1980. Vive Le Rock/Punk Rock Disco subsequently gained wider popularity when reproduced in bulk and sold through another King’s Road outlet, Boy.
//Me, wearing a Boy Vive Le Rock/Punk Rock Disco repro, in Portugal, 1983. Photo: Jenny Ross//
View the clip on the Miu Miu site or below:
Coming up: new discoveries on hitherto unacknowledged source material for the Vive Le Rock/Punk Rock Disco design from me and a guest contributor, fashion graduate Imogen Hunt.