‘Designers + Customisers in 3D’: Electric Colour Company in new issue of GQ Style
Electric Colour Company were intent on enlivening the visual landscape of grey London town by desecrating polite notions of decor and good taste
My feature on the pioneering but sorely undervalued design studio Electric Colour Company appears in the current issue of UK GQ Style.
This discusses the ways in which the collective drew on their developing fine art practice to enliven London’s interiors and facades in the late 60s and early 70s.
Fashion retailing was never to be the same again after ECC shook up the scene with such landmark boutique environments as Mr Freedom and Paradise Garage at 430 King’s Road, City Lights Studio in Covent Garden and Blueberry Hill in Chelsea. Meanwhile their exciting approach encompassed commissions such as the thought-provoking exterior of Time Out’s Gray’s Inn Road premises and refurbishment of restaurants including The Other Spot in Fulham and Dublin nightclub Sloopy’s.
All the while collaborating with such influential figures as the fashion designer Dinah Adams and the photographer David Parkinson, ECC’s work extended to kustom kar kulture with a series of customisations including the Paradise Garage 1966 Mustang Pony, a Series 2 E-Type Jaguar and a Ford Fairlane 500. ECC even received a commission to adorn Prince William Of Gloucester’s Piper Cherokee Arrow light plane.
Read all about Electric Colour Company in GQ Style.
The Electric Colour Company website is here.