Filming: Lloyd Johnson and Nigel Waymouth for the King’s Road Fashion + Music Trail

Lloyd Johnson in the doorway of 406 King's Road - site of his Johnson's The Modern Outfitter boutique 1978-2000
//Frederique Cifuentes captures Lloyd Johnson in the doorway at 406 King's Road. Lloyd installed the lamp above his head when he opened Johnson's at the premises in 1978.//

Yesterday filming started for this summer’s King’s Road Fashion & Music Trail, which is is being launched to visitors to west London’s historic thoroughfare as part of Kensington & Chelsea’s InTransit festival in July.

The films of sites which have housed important boutiques in the story of rock & roll fashion will be accessible for pedestrians via QR codes and also appear on the RBKC website and on Youtube.

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//Nigel Waymouth on the terrace at 488 King's Road.//

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The Emperor Of Wyoming, 404 King’s Road

//Stetson, embroidered shirt and hand-tooled leather belt from The Emperor Of Wyoming. Photo: David Parkinson for Club International, February 1974.//

Billy Murphy’s boutique The Emperor Of Wyoming was an extremely important staging post not just in the story of British rock and roll fashion but also the development of the vintage scene in this country.

Opened by Murphy at 404 King’s Road in 1972, TEOW specialised in selected items of Westernwear and American clothing at a time when the pickings were slim for such garments in London.

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