Electric Colour Company were intent on enlivening the visual landscape of grey London town by desecrating polite notions of decor and good taste
My feature on the pioneering but sorely undervalued design studio Electric Colour Company appears in the current issue of UK GQ Style.
Continue reading ‘Designers + Customisers in 3D’: Electric Colour Company in new issue of GQ Style
Here are a couple of images relating to late 60s/early 70s British design studio Electric Colour Company; I’m writing a magazine feature about their exceptional body of work which ran from signage, custom-built furniture and shop designs (notably Mr Freedom, Paradise Garage and City Lights Studio) to lighting modules, display objects, interior decoration, murals, custom cars and fashion accessories.
In November 1970 the King’s Road boutique Blueberry Hill was launched with a comprehensive fit-out – reported at a substantial-for-those-days £3,000 – by the ECC team of Andrew Greaves, Jeffrey Pine, David Smith and Roderic Stokes.
Despite the extraordinary nature of the shop design – which included cloud-form light fittings in neon strip and a timber counter with spray-on brickwork finish resembling a well-head – Blueberry Hill closed after just six weeks when the landlords opted to replace it with a more bankable betting shop.
The other photograph shows ECC fellow travellers Dinah Adams – who designed clothes for Mr Freedom, Paradise Garage and Granny Takes A Trip – and Irene Smith with the customised Ford Fairlane which also appeared in the East End company’s advertising.
I’ll give the nod when my piece on Electric Colour Company is nearing publication.
Visit the ECC site here.
Thanks to Andrew Greaves for the photographs.
I first wrote about Electric Colour Company – the design studio formed in the East End by four fine art students in the late 60s – in The Look and then in more detail here.
In my view, ECC deserves much greater recognition for executing some very clever work in the field of retail design and interiors in the period 1969-1973.