A few years ago I attempted a dissection of the intriguing elements of the culture-shock t-shirt You’re Gonna Wake Up One Morning And Know What Side Of The Bed You’ve Been Lying On!, produced by Bernie Rhodes, Malcolm McLaren and Gerry Goldstein for sale in Sex at 430 King’s Road in the autumn of 1974.
In You’re Gonna Wake Up, the declamatory tone, aggressive punctuation, satirical bite and use of basic typographical emphases such as the repeated forward slash and random capitalised text combined to detonate a densely packed cultural device.