//The Michael Joseph image which was to be central to the 1971 Fernet-Branca campaign was featured in Dave Saunders’ survey Sex In Advertising, published by Batsford Books in 1996////Front, Funk Spectrum, BBE Records, 1999. Photo: Michael Joseph////Back, Funk Spectrum, BBE, 1999. Photo: Michael Joseph//
In 1971 the great advertising director and photographer Michael Joseph was commissioned to shoot a billboard campaign for the Italian digestif Fernet-Branca.